At least that’s what we aspire to do.
“Pejorative use of Mickey’s name: “Mickey Mouse” is a slang expression meaning small-time, amateurish or trivial. In the UK and Ireland, it also means poor quality or counterfeit.”
So who on earth would want to run a “Mickey Mouse” business.
Me! And here’s why;
The term “Mickey Mouse” may well be associated as a relatively derogatory term referring to something that is lacking substance, amateur or not credible.
But lets take a closer look at Mickey Mouse and set this in a business related context.
- Mickey is an instantly recognised, market leading, global brand. Here’s a quote from Marketing Week …”[Disney] is built around the success of a cartoon mouse called Mickey and sits in 18th position in the Global 500…
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