We run a Mickey Mouse business…

Posted on November 22, 2013 by


The UP Blog

At least that’s what we aspire to do.

You probably think we are mad… Let me start by using some text from that well know font of knowledge, Wikipedia….

“Pejorative use of Mickey’s name: “Mickey Mouse” is a slang expression meaning small-time, amateurish or trivial. In the UK and Ireland, it also means poor quality or counterfeit.”

So who on earth would want to run a “Mickey Mouse” business.

Me! And here’s why;

The term “Mickey Mouse” may well be associated as a relatively derogatory term referring to something that is lacking substance, amateur or not credible.

But lets take a closer look at Mickey Mouse and set this in a business related context.

  • Mickey is an instantly recognised, market leading, global brand. Here’s a quote from Marketing Week …”[Disney] is built around the success of a cartoon mouse called Mickey and sits in 18th position in the Global 500…

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