Generating Business Through Social Media

Posted on March 13, 2012 by


The Art of Engagement…

As an avid user of social media on various platforms over the last 7 or 8 years, I have begun to notice a rapidly increasing trend;

Businesses are waking up in their droves to the fact that social media can generate tangible business opportunities and they are staring to jump on the bandwagon.

Problem is, jumping on a bandwagon for the sake of it can be a complete waste of time, energy and effort; for most businesses, social media needs to be less social and much more business.

There are lots of social media events, seminars and training workshops available, but most are either based around “How to use…” a particular media or provide a generic overview.

So that’s where we had an idea; lets run a seminar specifically about generating more business using social media…

Manchester is the digital media hub for the UK so it made sense to us to get an expert from that neck of the woods up to Aberdeen to share some words of wisdom.

Having had an office in Manchester for the last 4 years has allowed us to expand our network (funnily enough, a lot through using social media…) and so we now know lots of people that we think could deliver an interesting and very useful seminar.  That’s where one of our well-known contacts, Dave comes in…

Dave Edmundson-Bird is the Principal Lecturer in Digital Marketing & Enterprise and Course Leader for the MSc in Digital Marketing Communications at Manchester Metropolitan University. He is responsible for leadership of his subject areas across their teaching, research and commercial activities. He acts as Course Director for 2 e-Consultancy Masters programmes in Digital Marketing Communications and Internet Retailing. He is also responsible for business development and accreditation in learning products in marketing, digital, PR and social media.

So we believe we have the right person, with the right knowledge and know how…

So we chose a date and time: 15th May 2012, 09.30 to 16.30

We have booked the venue – Aberdeen Exhibition and Conference Centre

And Dave has developed the content:

  • The growth and trends in social media to date
  • Psychographics and Behaviours – how to understand behaviours, identify and target key audiences
  • Developing Engagement & Relationships with Brands
  • Tactics and services on different Social Media platforms including: Facebook, Twitter, LinkedIn, Foursquare, Pinterest, Google+ and Blogging Platforms
  • Measuring performance
  • Questions from the audience

We have set the price – £165 plus VAT

(Early bird discount price of £150 plus VAT for bookings made on or before 30th March 2012)

Now all we need are some people who are interested in winning more business through Social Media…

Know anyone?

Click here to download our seminar flyer for more information.

To book, contact Lucy Thomson on 01224 651815 or email