At least that’s what we aspire to do.
“Pejorative use of Mickey’s name: “Mickey Mouse” is a slang expression meaning small-time, amateurish or trivial. In the UK and Ireland, it also means poor quality or counterfeit.”
So who on earth would want to run a “Mickey Mouse” business.
Me! And here’s why;
The term “Mickey Mouse” may well be associated as a relatively derogatory term referring to something that is lacking substance, amateur or not credible.
But lets take a closer look at Mickey Mouse and set this in a business related context.
- Mickey is an instantly recognised, market leading, global brand. Here’s a quote from Marketing Week …”[Disney] is built around the success of a cartoon mouse called Mickey and sits in 18th position in the Global 500 table, making it the top media brand for the second year in a row.”
- He is a fundamental part of a business with an annual turnover of over $38 billion and profits of over $4 Billion
- Mickey has constantly evolved and changed to remain at the absolute forefront of his market since 1928 despite intense global competition
- His diverse business interests include short animations, feature films, TV programmes, comic books, video games, theme parks and countless spin off merchandising products
- He has won countless awards and is clearly world class within his field
- His core values include integrity, team work, respect, trust and honesty
- He is an eternal optimist and always sees the best in others
- His long serving core “team”, including his right hand men Donald and Goofy and his “life partner” Minnie, have been with him for almost 70 years
- Despite all his success he remains incredibly humble and down to earth
That’s why we aspire to run a “Mickey Mouse” business.
Interestingly, Wikipedia also mentions that in parts for Australia, “Mickey Mouse” can mean excellent or very good…I think our friends down under may well be right…