We run a Mickey Mouse business…

Posted on October 27, 2011 by


At least that’s what we aspire to do.

You probably think we are mad… Let me start by using some text from that well know font of knowledge, Wikipedia….

“Pejorative use of Mickey’s name: “Mickey Mouse” is a slang expression meaning small-time, amateurish or trivial. In the UK and Ireland, it also means poor quality or counterfeit.”

So who on earth would want to run a “Mickey Mouse” business.

Me! And here’s why;

The term “Mickey Mouse” may well be associated as a relatively derogatory term referring to something that is lacking substance, amateur or not credible.

But lets take a closer look at Mickey Mouse and set this in a business related context.

  • Mickey is an instantly recognised, market leading, global brand. Here’s a quote from Marketing Week …”[Disney] is built around the success of a cartoon mouse called Mickey and sits in 18th position in the Global 500 table, making it the top media brand for the second year in a row.”
  • He is a fundamental part of a business with an annual turnover of over $38 billion and profits of over $4 Billion
  • Mickey has constantly evolved and changed to remain at the absolute forefront of his market since 1928 despite intense global competition
  • His diverse business interests include short animations, feature films, TV programmes, comic books, video games, theme parks and countless spin off merchandising products
  • He has won countless awards and is clearly world class within his field
  • His core values include integrity, team work, respect, trust and honesty
  • He is an eternal optimist and always sees the best in others
  • His long serving core “team”, including his right hand men Donald and Goofy and his “life partner” Minnie, have been with him for almost 70 years
  • Despite all his success he remains incredibly humble and down to earth

That’s why we aspire to run a “Mickey Mouse” business.

Interestingly, Wikipedia also mentions that in parts for Australia, “Mickey Mouse” can mean excellent or very good…I think our friends down under may well be right…

Posted in: Business Ideas